Package Design – A Christmas Gift That Unfolds
Christmas packaging for Lulu, a gift set of wood and resin hair accessories: a triangular box that opens like a star, wrapped in hand-drawn botanical patterns.
The brief
Design a Christmas package from start to finish: the gift inside, the packaging structure, the brand name and logo, the graphics, and a print-ready file with a dieline. Then build it.
My role
Research, sketches, the gift (wood and resin hairpins and rings), the Lulu name and label, the botanical pattern in four colourways, the dieline, print-ready artwork and the finished, photographed prototypes.
Sketches
I sketched the packaging and the gift together, so the box would feel made for what’s inside. The triangle kept coming back: as a pyramid, as a star, as a crown of paper petals around a ring.
Packaging and gift sketches
Pattern and label
The graphics are hand-drawn botanical line drawings (seed heads, leaves, flowers, wood grain), built into an all-over pattern and printed in four colourways: brown, orange, green and blue. The brand name, Lulu, is hand-lettered on a round kraft label with a single leaf.
Botanical drawings
The pattern in four colourways
The label and the dieline
The finished boxes
Closed, the box is a clean pyramid. Pulled open, the patterned sides fall outwards like the points of a star, and the gift sits in the middle, framed by the pattern.
Opening the box
The gift: wood and resin hairpins and rings
Reflection
Packaging turned graphic design into something you hold. The flat pattern only came alive once it was folded, and designing the dieline taught me to think about how every surface is seen as the box opens.